This one is so obvious yet most beginners don’t seem to get it. Here’s the secret… You only make money when you sell. That’s it. No matter what type of marketing you’re doing, you ONLY make money when you sell something. You could be doing affiliate marketing or ecommerce or product creation… Whatever it may be, you still only make money when you sell.
Even for those providing services such as graphic design, content creation, etc. You make money by selling your services. You must focus on selling! Like they say, “Always be selling.” There’s just no getting away from this fact. No amount of learning or buying products and software will ever make you money online if you do not sell. Read that again.
It is so important. You must avoid getting infected with shiny object syndrome.
What’s shiny object syndrome?
‘Shiny object syndrome’ is a term commonly used in the internet marketing scene to refer to marketers who keep buying new products that hit the market but never take any action on the info that they buy.
All they seem to do is buy and buy and buy, but they never apply what they learn. They may give some of the methods a try but before anything can gain traction, they quit and start something new. In the make money online space, thousands of products keep coming out. They have flashy sales pages, sales copy that’s hyped up and promises easy profits that will give you the lifestyle of a celebrity rapper.
In reality, most of the products are rehashed and untested theory that just don’t work. However, thousands of beginners have spend a ton of their money on these products and never make a cent in return. Shiny object syndrome is one of the biggest reasons why most people online fail to make money online. They are so busy buying that they never do any selling.
The 5 tips below will help you to vaccinate yourself against this ‘syndrome’ that kills your chances at online success.
1 – Most of it is noise
That’s right. Most of the products are released by serial product creators who do not practice what they preach. You need to watch what these marketers are doing instead of what they’re saying. The money is in product creation and selling these products. Forget about the hype and loopholes that their systems promise. If their methods were so good, they’d be doing it themselves but most of them never practice what they preach.
2 – Focus on just one method
Pick a method that is sustainable in the long run. For example, affiliate marketing, ecommerce, etc. Pick just one method and stick to it till you make it work. Only get products related to what you’re doing and nothing more.
The method you choose must be a proven business model and not some sneaky loophole that may never work.
3 – Stick to proven products and reputable sellers
Do your research and only buy infoproducts or software that has been proven to work or are created by credible sellers. Ask around for reviews and see if anyone has actually benefitted from using these products. The hard truth is that the majority of products have a very short shelf life because they’re neither useful nor effective.
4 – Get the right tools only
It’s inevitable to reach a point where you need tools to run your online business. You may need membership software, autoresponders, ecover creators, etc. Always choose one that is good.
Even if the good ones are a little pricey, you should invest in them. Cheaper alternatives may be unreliable and break down. In some cases, the products may not even deliver what they promise. So exercise due diligence and stick to proven products that have stood the test of time.
5 – Segment your emails
As a marketer you’ll be inundated with emails from other marketers. All these emails will usually be for offers screaming for your attention. Unsubscribe from lists that offer no value… and for those lists that you are on, do segment the emails to go into separate folders. You can check them once in a while when you’re free. You’ll be less tempted to splurge on new products that you don’t need.
Other than these 5 tips, do your best not to buy products that you won’t use immediately or within a short while. Do not buy products that you might use ‘one day’ in the future. In most cases, that one day won’t come.