The Do’s and Don’ts of Forum Marketing

Internet marketers are continually seeking ways to reach their niche audience. That’s why many turn to online forums to reach out to the community. Forum marketing can be a good way to directly connect with and engage your audience, but you must follow these important rules.

1 – Do Join Forums Related to Your Niche

The whole point of using forum marketing to promote your brand is to connect with online users who are actually interested in the products or services that you offer. Unfortunately, many brand owners mistakenly overlook that important point, so they end up wasting their time and effort. Therefore, you should only join internet forums that are related to your niche. For example, if your niche is internet marketing, then you would want to join forums about the topic of online marketing.

2 – Don’t Violate Forum Rules

One of the most important rules to forum marketing is not to violate the forum’s rules for posting. For example, if the forum states that you must be a member for a certain period of time before sharing any links, then respect that rule. Also, many internet forums want users to contribute to a certain number of discussions before they are allowed to post any links. If you don’t respect the forum’s rules, then other members won’t respect you (or your brand).

3 – Do Contribute Valuable Content

The best way to make your brand stand out – and look good to your audience – is by contributing value content on discussion forums. Instead of just promoting your products or services, take the time to answer questions with valuable insights that you can offer other users. That way other users can see you (and your brand) as an authority on the subject that they can trust. When people trust your brand, they will be more likely to trust your products and services. Therefore, if you can contribute good content in a forum, you are likely to attract new customers.

4 – Don’t Spam

One of the biggest mistakes that internet marketers make in online forums is posting spam content. For example, many webmasters desperate to generate traffic to their sites will post links in nearly every discussion. Not only will spam potentially get you banned from a forum, it makes your brand look really bad. Very few prospective customers will ever click on a low quality link that looks like spam. Therefore, you need to be very selective when and where to place your affiliate links. Make sure that your link can add value to the topic being discussed.

5 – Do Complete Your Entire Profile

Finally, most internet forums give users a profile page where they can share information about themselves with others. Make sure that you take the time to completely fill out your profile. You should include a well-written description of your brand and the products or services that you offer. You can also include a link to your website on your profile page.

In short, when it comes to forum marketing, make sure that you only join forums that are about topics related to your niche. Otherwise, you will just be wasting your time promoting your brand to users who aren’t interested in your products or services. Make sure you abide by the forum’s rules, as well as contribute valuable content to discussions. Don’t spam your link all over the place, or else you will likely get banned. Also, the other users will get mad at you. Lastly, take the time to fill out your profile page to include a description of your brand and a link to your website.

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About the Author: Dan Millington

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